Hi, I am Ondrej Henek.
I love bringing business value
by combining user research insights
and data driven experimentation.
by combining user research insights
and data driven experimentation.
The Business Value
Does it make sense to build the thing?-
Product Manager Kentico Sep 2021 - Mar 2024
I was responsible for product management of ecommerce and integrations in Kentico - Digital Experience Platform for marketing teams in mid-market to lower enterprise companies. I was constantly talking with our customers and partners, combined that with market trends and mix in the company and team vision in order to shape the long term strategy of the dedicated parts of the product. In the meantime I helped internal and external dev teams identify and deliver the most value for Kentico and our customers in the next sprint and help our commercial department understand and talk about our product to prospects.
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Product Manager Sonet May 2020 - Aug 2021
I was managing several products within a payment terminal domain. I helped the company in transformation from huge long-term deals with banks to innovative solutions for enterpreneurs and small businesses. My job included creating new processes, glueing dev, marketing and support silos together, introducing the value of jobs to be done, customer research and stirring up talks about product lead growth business model.
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Product Manager & CTO Nugis Finem 2012 - 2018
In Nugis Finem I was part-time Product Manager of a student portal (2012+), official university bulletin board (2015+) and one of the first czech Massive Open Online Course platforms Nostis (2016+). I emphasized collaboration with stakeholders and our users and lead a tiny team of a developer and a designer.
As the co-founder and CTO I was taking care of the tech. stack behind our projects and our resources in Azure.
"Ondrej was the IT brain of Nugis Finem responsible for keeping our online enterprises afloat. His technical skills, insights from user research and down-to-earth data-driven mindset was part of the reason why our products succeeded." John A. A. Gealfow, President of Nugis Finem
The User Research
Are we building the right thing?-
Product Designer University of Southern Denmark 2015 - 2017
During this hands-on master's degree we were researching, designing and prototyping services for Kolding Municipality, Låsbyhøj Rehabilitation Center and various local businesses. The emphasis was on collaborative innovation – often connecting business stakeholders and users in interactive workshops.
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User Researcher House of Řezáč 2018 - 2019
I have planned and conducted several user research activities often including user interviews, surveys and behavioral web analysis. One of the challenges was to understand the lingo and specifics of various user groups including artists, energy managers, agricultural workers, marketing specialists...
The experimentation
Are we building the thing right?-
Self-Employed Web Designer & Full-Stack Developer 2012 - 2017
I used to develop complex web applications using technologies like: SQL, CakePHP, vanilla JavaScript, Bootstrap, Git, Linux servers... With this experience I can quickly understand any problem my dev team is tackling.
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Web Analyst House of Řezáč 2017 - 2019
In House of Řezáč, my responsibility was to setup various analytical tools in order to extract relevant data and gather actionable knowledge. This included understanding of the business, measurement planning, JavaScript hacking, A/B testing and prioritizing next steps based on the data.
"Ondrej is a brilliant analyst and programmer with skills in design and user research that always seeks new challenges and improves stuff. It was a pleasure to work with him for 3 years on various design projects." Jan Řezáč, CEO of House of Řezáč